Hollywood star meets tech innovator: how Walton Goggins and GoDaddy’s Aman Bhutani are teaming up to empower small businesses through AI.
In an unexpected but compelling collaboration, Emmy-nominated actor Walton Goggins and GoDaddy CEO Aman Bhutani have joined forces to spotlight the power of artificial intelligence in entrepreneurship. Their alliance aims to promote GoDaddy’s expanding suite of AI tools designed specifically for small business owners and independent creators — making technology more human, accessible, and empowering.
Why Walton Goggins?
Best known for roles in Justified, The Hateful Eight, and Fallout, Goggins isn’t your typical tech ambassador. But that’s exactly the point. According to Bhutani, Walton brings authenticity, relatability, and creative spirit to a campaign that speaks directly to the backbone of the global economy: small business owners.
“Walton represents the dreamer, the doer, the person who wears many hats — just like our customers,” said Bhutani in a recent panel discussion. “We wanted a partner who could communicate the real emotional journey of entrepreneurship.”
GoDaddy’s AI Vision
Under Bhutani’s leadership, GoDaddy has been steadily transforming from a domain registrar into a full-fledged AI-powered business platform. Their newest tools focus on simplifying the most time-consuming aspects of running a business — including:
- AI-generated website content
- Smart social media captions
- SEO-driven blog posts
- Email marketing templates
- AI-assisted branding and naming tools
These solutions aim to free up entrepreneurs’ time so they can focus on what really matters: growing their businesses and connecting with customers.
Storytelling Meets Technology
The collaboration between Goggins and GoDaddy centres around a video campaign titled “Make Your Own Way”, featuring Goggins portraying multiple versions of an entrepreneur juggling different roles — creator, accountant, marketer, and dreamer. All while powered by GoDaddy’s AI.
The storytelling approach is equal parts emotional and informative. It’s a creative interpretation of how AI isn’t replacing entrepreneurs — it’s supporting them, helping them build smarter and scale faster.
“AI can feel intimidating,” Goggins said. “But what I love about GoDaddy’s approach is that it doesn’t try to outshine the human. It’s a collaborator. A sidekick. Like a really brilliant assistant that’s always got your back.”
A Personal Mission for Bhutani
For Bhutani, this partnership is more than just a campaign — it’s personal. A longtime champion of small businesses, he sees AI not as a buzzword, but as a tool for digital equity.
“Everyone talks about AI as the future,” Bhutani noted. “But for us, AI is the now — especially for small businesses that are time-poor and resource-constrained. We want to bring enterprise-grade tools to every entrepreneur, no matter their size.”
Looking Forward
The Goggins-Bhutani alliance is just the beginning. GoDaddy plans to expand its AI offerings further in 2025, integrating voice interfaces, chat-based website building, and more intelligent ecommerce solutions tailored for solo founders and micro-businesses.
In a world increasingly shaped by technology, this campaign reminds us that heart, hustle, and humanity still lie at the centre of innovation. And with the right tools, anyone — even a one-person show — can look and operate like a team of ten.
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