Video mapping is a projection mapping technique that uses video projectors to transform real-world objects into moving images. It is a relatively new technology, but it has quickly become a popular marketing and advertising tool.
Video mapping is a highly engaging and immersive form of advertising. It can be used to create stunning visuals that capture attention and leave a lasting impression on viewers. Video mapping can also be used to tell stories and create experiences that connect with viewers on a deeper level.
While video mapping is a powerful advertising tool, it is important to note that it is not a silver bullet. It is important to use video mapping in a strategic way in order to achieve your desired results.
Here are some of the benefits of using video mapping as an advertising strategy:
- It is highly engaging and immersive. Video mapping can create stunning visuals that capture attention and leave a lasting impression on viewers.
- It can be used to tell stories and create experiences. Video mapping can be used to create unique and engaging stories that connect with viewers on a deeper level.
- It is versatile and can be used in a variety of ways. Video mapping can be used to project images onto buildings, bridges, even people. It can be used to create large-scale displays or more intimate experiences.
- It is relatively new and innovative. Video mapping is a relatively new technology, which means that it can help your brand stand out from the competition.
However, there are also some challenges to consider when using video mapping as an advertising strategy:
- It can be expensive. Video mapping can be a costly investment, especially if you are planning a large-scale campaign.
- It can be complex to produce. Video mapping requires specialized skills and equipment, so it is important to work with a professional team.
- It can be difficult to measure the results. It can be difficult to track the effectiveness of video mapping campaigns, as it is not always easy to isolate the impact of video mapping from other marketing and advertising efforts.
Overall, video mapping is a powerful advertising tool that can be used to create stunning and engaging visuals that tell stories and connect with viewers on a deeper level. However, it is important to carefully consider the costs and challenges involved before using video mapping as an advertising strategy.
Here are some tips for using video mapping effectively as an advertising strategy:
- Set clear goals and objectives. What do you want to achieve with your video mapping campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals and objectives, you can develop a video mapping campaign that is tailored to achieve them.
- Choose the right location. Where will your video mapping projection be displayed? Choose a location that is relevant to your target audience and that will be seen by a large number of people.
- Create engaging content. The content of your video mapping projection is essential. Create content that is visually appealing, informative, and relevant to your target audience. Use high-quality video and images, and make sure that your content is easy to understand.
- Use video mapping to tell a story. Video mapping can be used to tell stories in a unique and engaging way. Use video mapping to create stories that will connect with your target audience on a deeper level. Your story could be about your brand, your products or services, or your customers.
- Measure your results. It is important to measure the results of your video mapping campaign so that you can see what is working and what is not. Use metrics such as website traffic, social media engagement, and sales to track the success of your campaign.
Here are some examples of successful video mapping advertising campaigns:
- In 2013, BMW used video mapping to project the image of a new car onto the side of a building in New York City. The campaign went viral and generated a lot of positive publicity for BMW.
- In 2014, Adidas used video mapping to project the image of a soccer player onto the side of a building in Rio de Janeiro. The campaign was used to promote the FIFA World Cup, which was being held in Brazil that year.
- In 2015, Coca-Cola used video mapping to create a virtual Christmas tree onto the side of St. Paul’s Cathedral in London. The campaign was used to promote Coca-Cola’s Christmas advertising campaign.
These are just a few examples of how video mapping can be used to create successful advertising campaigns. Video mapping is a powerful tool that can be used to capture attention, tell stories, and create experiences that connect with viewers on a deeper level.
Does video mapping actually work?
The answer is yes. Video mapping can be an effective advertising strategy, but it is important to use it in a strategic way in order to achieve your desired results.
Here are some tips for increasing the effectiveness of your video mapping advertising
