Fictional brands are a staple of TV and film. From the iconic logos of Star Wars and Coca-Cola to the quirky products of Wayne’s World, these brands can be just as memorable as their real-world counterparts.
But what makes a fictional brand great? What are the secrets behind their success?
Here are a few things to keep in mind when designing a fictional brand:
- Make it consistent. A great fictional brand is consistent across all touchpoints. This means that the logo, branding, and messaging should all be aligned. It should also be consistent with the tone and style of the TV show or film.
- Make it relevant. The brand should be relevant to the story and characters. It should also be something that viewers can relate to. For example, the Duff Beer brand in The Simpsons is popular because it is a relatable representation of American beer culture.
- Make it memorable. A great fictional brand is one that sticks in viewers’ minds. This can be achieved through a unique logo, catchy slogan, or memorable product. For example, the Coca-Cola logo is one of the most recognizable logos in the world.
- Make it aspirational. A great fictional brand should make viewers want to be a part of it. This can be achieved by creating a brand that is aspirational and desirable. For example, the Apple brand is aspirational because it is associated with luxury and innovation.
- Make it believable. A great fictional brand should feel believable within the context of the TV show or film. It should not feel out of place or forced. For example, the Wayne’s World brand feels believable because it is a reflection of the characters and their lifestyle.
Following these tips can help you create a great fictional brand that will resonate with viewers and stay with them long after the TV show or film is over.
Here are some additional tips for designing a great fictional brand:
- Do your research. Before you start designing your brand, take some time to research other fictional brands that you admire. What do you like about them? What could be improved?
- Be creative. Don’t be afraid to be creative with your brand design. The sky’s the limit!
- Get feedback. Once you have a prototype of your brand, get feedback from others. This will help you identify any areas that need improvement.
- Iterate. Don’t be afraid to iterate on your brand design. The best brands are often the result of a lot of trial and error.
With a little planning and effort, you can create a great fictional brand that will be loved by viewers for years to come.
