The HOW Agency, a full-service digital agency and subsidiary of 5WPR, has reason to celebrate. Their dedication to innovative social media strategies has been recognized with a win at the prestigious Innovation SABRE Awards 2024.
The agency’s award-winning campaign focused on building a strong digital presence for their client, Orveon, a renowned parent company of popular beauty brands like Laura Mercier, bareMinerals, and Buxom Cosmetics.
A Winning Strategy for B2B Social Media:
Understanding the importance of targeting industry professionals and investors, The HOW Agency devised a strategic social media campaign specifically tailored to LinkedIn.
“Understanding your target audience and tailoring your approach to the platform are essential for a successful social media campaign,” explains Paul Miser, EVP and Group Director of The HOW Agency, in a recent press release. “We developed a unique tone of voice and visual identity that perfectly aligned with Orveon’s brand values and goals.”
Content is King (and Queen):
The award-winning campaign went beyond simply posting on LinkedIn. The HOW Agency team focused on creating thematic and relevant content that captivated their target audience. This likely involved:
- Industry Insights: Sharing valuable insights and trends relevant to the beauty industry.
- Company Culture: Highlighting Orveon’s work environment, company values, and achievements.
- Thought Leadership: Positioning Orveon as a thought leader in the beauty industry by featuring interviews with company executives or industry experts.
- Engaging Visuals: Compelling visuals are key to grabbing attention on social media. The agency likely utilized high-quality images and videos to showcase Orveon’s products and brand identity.
Recognition for Excellence:
The Innovation SABRE Awards are well-respected within the public relations and communications industry. Winning this award signifies The HOW Agency’s expertise in crafting innovative and results-driven social media campaigns.
The official announcement of the winners took place at the end of March, with the awards ceremony itself held during the PRovoke North America Summit on May 1st, 2024, at the prestigious Whitby Hotel in New York City.
This recognition is a testament to The HOW Agency’s commitment to exceeding expectations and delivering exceptional results for their clients. Their success story serves as an inspiration for other agencies to prioritize innovative and audience-centric social media strategies.
