- Typography: This is the art and technique of arranging type to make written language readable, legible, and appealing when displayed on print or on-screen.
- Serif: A serif is a small decorative line that projects from the end of a letter stroke. Serif fonts are often considered to be more elegant and traditional than sans-serif fonts.
- Sans-serif: A sans-serif font is a font that does not have serifs. Sans-serif fonts are often considered to be more modern and clean than serif fonts.
- Script: A script font is a font that is modeled after handwriting. Script fonts are often used for logos and other decorative purposes.
- Slab serif: A slab serif font is a font that has thick, blocky serifs. Slab serif fonts are often used for headlines and other bold statements.
- Hierarchy: In graphic design, hierarchy refers to the arrangement of elements in a way that guides the viewer’s eye through the design. Hierarchy can be created using size, color, weight, and other design elements.
- Balance: In graphic design, balance refers to the way that the elements in a design are arranged to create a sense of equilibrium. There are two main types of balance: symmetrical balance and asymmetrical balance.
- Contrast: In graphic design, contrast refers to the use of different elements to create visual interest. Contrast can be created using color, size, weight, and other design elements.
- White space: In graphic design, white space refers to the empty space around the elements in a design. White space can be used to create a sense of calm and focus, or it can be used to add emphasis to the elements in a design.
These are just a few of the many terms that you should know about graphic design. If you are interested in learning more about graphic design, there are many resources available online and in libraries. You can also take classes or workshops on graphic design.
Here are some additional terms that you may come across if you are interested in learning more about graphic design:
- Grid: A grid is a system of lines that is used to organize the elements in a design. Grids can help to create a sense of order and consistency in a design.
- Color theory: Color theory is the study of how colors work together. Color theory can be used to create a variety of effects in a design, such as a sense of harmony, excitement, or calm.
- Typeface: A typeface is a set of letters, numbers, and symbols that share a common design. There are many different typefaces available, each with its own unique personality.
- Logo: A logo is a symbol or image that represents a company or organization. Logos are often used in branding and marketing materials.
- Branding: Branding is the process of creating a unique identity for a company or organization. Branding can be achieved through a variety of means, including logos, typography, color schemes, and imagery.
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