Get ready for an intimate look at the lives and journeys of Team GB athletes as they gear up for the highly anticipated Paris 2024 Olympic Games! Digital content studio and media network Little Dot Sport has teamed up with Team GB to produce “A Cut Above,” an original eight-part series offering an exclusive behind-the-scenes glimpse into the athletes’ preparation and determination.
This exciting collaboration leverages Little Dot Sport’s expertise in crafting engaging digital content with Team GB’s desire to connect with fans on a deeper level. Each episode will showcase a different athlete, delving into their unique training routines, personal stories, and aspirations for the upcoming Games.
Expect to see inspiring tales of dedication, resilience, and the unwavering pursuit of excellence. Viewers will witness the highs and lows of Olympic hopefuls like taekwondo star Bradly Sinden, weightlifter Emily Campbell, cyclist Katie Archibald, and equestrian Laura Collett, among others.
“With a little over six months left until the Paris Games, it’s time for the nation to get to know our athletes,” said Carly Hodgson, Head of Marketing at Team GB. “This series will offer a unique perspective on their journeys, showcasing their talent, hard work, and the sacrifices they make to represent Team GB on the world stage.”
Little Dot Sport, already managing Team GB’s YouTube channel and paid media strategy, brings its proven track record of creating captivating content for sports fans. “We’re thrilled to partner with Team GB on this project,” said Alex Mott, Senior Producer at Little Dot Sport. “A Cut Above’ will be more than just training footage; it will be a window into the human side of these incredible athletes, their motivations, and the stories that drive them to achieve greatness.”
The series, set to premiere in the coming months, will be distributed across Team GB’s digital channels, including YouTube, Facebook, and Instagram. So, mark your calendars, sports fans, and prepare to be inspired by the next generation of Olympic heroes!
