The Cannes Lions International Festival of Creativity is one of the most prestigious awards shows in the advertising industry. This year, brands from Japan, Korea, and India were recognized for their outstanding campaigns.
Here are a few of the most notable campaigns:
- “Knock Knock” by Cheil Worldwide Seoul for the National Police Agency of Korea won the Grand Prix in Glass: The Lion for Change. This campaign uses Morse code to help victims of domestic violence discreetly alert the police. After dialing 112, victims can tap any number twice to send a link to the police. The link includes the victim’s location and a discreet way to communicate.
- “The Missing Chapter” by Dentsu Webchutney for P&G India won the Grand Prix in Creative Data. This campaign uses augmented reality to help people see the impact of pollution on the environment. Users can scan a QR code to see a virtual representation of the pollution in their city. The campaign aims to raise awareness of the issue and encourage people to take action.
- “#FilterCorrect” by TBWA\Hakuhodo for Shiseido won the Grand Prix in Mobile. This campaign uses social media to challenge beauty standards. Shiseido created a filter that can be used to remove makeup from photos. The campaign encourages people to post photos of themselves without makeup to celebrate their natural beauty.
These are just a few of the outstanding campaigns from Japan, Korea, and India that were recognized at Cannes Lions 2023. These campaigns demonstrate the creativity and innovation of the advertising industry in these countries. They also show how brands can use advertising to address important social issues.
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