The Super Bowl LX halftime performance by Bad Bunny on February 9, 2026, not only celebrated Puerto Rican culture and Latinidad but also spotlighted emerging Latin American beauty talent. Mexican makeup brand AORA, founded in Mexico City, was selected to provide the makeup for over 150 dancers, marking a historic moment for Mexican representation on one of the world’s most-watched stages.
AORA, co-founded by Nour Tayara and Rodrigo Peñafiel, is known as the first Mexican makeup brand to be completely plastic-free, featuring 100% recyclable and reusable packaging, clean formulas, and sustainable practices. The brand’s mission emphasizes disruption in the industry, embracing bold color, and prioritizing the planet over profits. Tayara, a former L’Oréal veteran, described the collaboration as aligning perfectly with Bad Bunny’s values of love, inclusion, equality, celebration, and harmony.
The opportunity arose when creative manager Paolo Ricartti connected the brand directly with Jennifer Hanching (@jennartist), the head makeup artist for the halftime show. Hanching, admiring AORA’s values, clean beauty approach, and cultural message, reached out via direct message. The team quickly sent products for testing, and AORA was integrated alongside other Latinx brands such as Melt Cosmetics, Beautyblender, OS Colours, and Beauty Creations.
Hanching led a team of more than 13 makeup artists to create bold, modern Latin-inspired looks. Key products included:
- Mírame Eyeshadow Palette in shades like Blanca, Dorado, and Vanta (used for eyelids, highlighter, or as high-fixation liquid eyeliner).
- Háblame Lip Pencils (notably in Rosa.05 for outlining).
- Acaríciame Lip Serums in shades Rosa.03, .01, and .02 for glossy, volumizing color.
- Admírame Café.01 for intense eye definition and soft contouring.
The makeup featured golden hues, glossy lips with dark outlines, dramatic lashes, and adaptable tones to suit diverse skin shades, contributing to an authentic, vibrant aesthetic that reflected Latin heritage without conforming to stereotypes.
Nour Tayara expressed immense pride in the partnership: “Desde que fundamos Aora, tuvimos la intención de crear una marca disruptiva, proponer algo nuevo desde un lugar diferente, una propuesta llena de color, libre de plástico y sustentable.” She added that being part of the show was “un orgullo y una emoción enorme ser parte de esta plataforma global y poder llevar un poco de México, de color y de sustentabilidad al Super Bowl.”
The brand’s Instagram post echoed the sentiment: “Nos llena de orgullo compartir que AORA fue una de las marcas mexicanas de maquillaje elegidas para el halftime show encabezado por Bad Bunny, uno de los escenarios más vistos del mundo.” Tayara further highlighted the event as a call to action for supporting Latin brands and cultural heritage, urging the beauty industry to adopt more sustainable practices focused on love, brotherhood, and the planet rather than just profits.
This collaboration underscored the halftime show’s intentional promotion of Latin representation through every detail, including glam. By featuring AORA, the production amplified a small, independent Mexican brand’s message of innovation and inclusion on a massive platform, reinforcing themes of community and cultural pride amid Bad Bunny’s groundbreaking performance.
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