Beauty tech meets inclusivity with a revolutionary tool designed for autonomy and empowerment. Lancôme, the iconic French beauty brand, is taking a bold step toward accessibility in the cosmetics industry. In a move that blends innovation with inclusivity, the company announced the launch of a makeup device specifically designed for individuals with limited hand mobility.
The new device, named HAPTA, is a handheld smart makeup applicator created to assist users who experience tremors, muscular limitations, or conditions like arthritis or cerebral palsy. It uses motion-stabilising technology, originally developed for adaptive utensils, to allow precise lipstick or foundation application with minimal hand movement.
HAPTA includes interchangeable magnetic attachments for different beauty tasks and offers a 360-degree rotational head for custom angles. It is also rechargeable and designed to be lightweight and user-friendly. Lancôme’s goal is clear: make beauty a space of empowerment for everyone, regardless of physical ability.
This launch is part of a growing trend in beauty tech, where accessibility and design innovation intersect to meet diverse consumer needs. But Lancôme’s approach goes beyond a marketing strategy—it signals a cultural shift in how brands recognise and support differently-abled individuals in daily self-expression.
Set to hit the market later this year, HAPTA has been praised by disability advocates and tech enthusiasts alike. It’s a reminder that true innovation doesn’t just look to the future—it includes everyone in it.
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