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IKEA responds to Balenciaga’s extravagance with its own towel skirt

roastbrief by roastbrief
December 5, 2023
in Campaign, Advertising
Reading Time: 2 mins read
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IKEA responds to Balenciaga’s extravagance with its own towel skirt
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IKEA Responds to Balenciaga’s Extravagance with Its Own Towel Skirt

In an unexpected turn of events, Swedish furniture giant IKEA has taken a playful jab at luxury fashion house Balenciaga by creating its own version of their viral towel skirt. Balenciaga’s original skirt, which retails for a whopping $950, has been met with both criticism and admiration for its audacious design. IKEA, on the other hand, has priced its towel skirt at a much more affordable $8, poking fun at the exorbitant cost of designer fashion.

The IKEA towel skirt, aptly named the “FRAKTA,” is made from the same plush terrycloth material as the Balenciaga version and features a similar wrap-around design. However, the FRAKTA comes with a few key differences, including a more generous length and a price tag that is significantly more wallet-friendly.

IKEA’s playful response to Balenciaga’s towel skirt has been met with amusement and praise on social media. Many people have applauded the company’s sense of humor and its ability to connect with its customers on a relatable level. Others have appreciated IKEA’s commitment to providing affordable and stylish products for the masses.

The IKEA towel skirt is not just a fun marketing stunt; it also serves as a reminder that fashion can be accessible and fun, regardless of one’s budget. With its affordable price tag and playful design, the FRAKTA is a refreshing take on high fashion that is sure to appeal to a wide range of consumers.

In a world where luxury fashion often seems out of reach for most people, IKEA’s towel skirt is a welcome reminder that style doesn’t have to come with a hefty price tag. The FRAKTA is a symbol of IKEA’s commitment to providing stylish and affordable products for everyone, and it is sure to continue to be a popular item among IKEA fans and fashion enthusiasts alike.

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