How to make a brief

A brief is a document that outlines the requirements for a project. It is used to communicate the project’s goals, objectives, and target audience to the team that will be working on it. A well-written brief can help to ensure that the project is completed on time and within budget, and that it meets the expectations of all stakeholders.

Here is a step-by-step guide on how to make a brief:

Identify the purpose of the brief. What do you want to achieve with the brief? Are you trying to get approval for a new project? Are you providing instructions to a team that is working on a project? Once you know the purpose of the brief, you can tailor the content to meet your needs.
Identify the audience for the brief. Who will be reading the brief? Will it be stakeholders, team members, or both? Once you know the audience, you can tailor the language and style of the brief to their needs.
Gather information. Before you start writing the brief, gather all of the relevant information about the project. This includes the project’s goals, objectives, target audience, budget, and timeline.
Develop an outline. Once you have gathered all of the relevant information, develop an outline for the brief. This will help you to organize your thoughts and ensure that the brief is complete and well-structured.
Write the brief. When writing the brief, be clear and concise. Use plain language that is easy to understand. Avoid using jargon or technical terms.
Review and edit the brief. Once you have written the brief, review it carefully to catch any errors. You may also want to ask someone else to review the brief to provide feedback.

Here are some additional tips for writing a good brief:

Be specific. The more specific you can be, the better. This will help to avoid any misunderstandings or confusion.
Be realistic. Don’t set unrealistic expectations for the project. Be mindful of the timeline and budget, and make sure that the requirements are achievable.
Be flexible. Things don’t always go according to plan, so be prepared to adjust the brief as needed.
Get feedback. Once you have drafted the brief, share it with the relevant stakeholders and get their feedback. This will help to ensure that the brief is complete and accurate.

Here is an example of a brief:

Brief for new website

Purpose

The purpose of this brief is to outline the requirements for a new website for our company, Acme Corporation. The new website should be informative and engaging, and it should reflect our brand identity.

Audience

The audience for the new website is potential customers, partners, and investors.

Information

The new website should include the following information:

About us: This section should provide information about our company, our history, and our mission.
Products and services: This section should provide information about our products and services, including features, benefits, and pricing.
Case studies: This section should provide case studies of our work with previous customers.
Blog: This section should feature a blog with articles about our industry, products, and services.
Contact us: This section should provide contact information for our company.

Requirements

The new website must be:

Mobile-friendly
Easy to navigate
Search engine optimized (SEO)
Secure

Budget

The budget for the new website is $10,000.

Timeline

The new website must be launched within 6 months.

Next steps

Once this brief is approved, we will begin working with a web design company to develop the new website.

This brief is just an example, and the specific requirements of your brief will vary depending on the project. However, following the tips above will help you to write a clear, concise, and effective brief.

How to use a brief

Once you have written a brief, you can use it to communicate your needs and expectations to the team that will be working on the project. The brief should be used as a reference throughout the project to ensure that the project is on track and meeting your expectations.

Here are some tips for using a brief: