The Financial Conduct Authority (FCA) has appointed M&C Saatchi as its lead creative agency following a competitive pitch. The agency will be responsible for developing and delivering the FCA’s flagship integrated consumer protection campaigns, ScamSmart and InvestSmart.
M&C Saatchi has a strong track record of creating award-winning campaigns for financial services clients, including the FCA’s own “ScamSmart” campaign in 2019. The agency’s appointment is a sign of the FCA’s commitment to using creative communications to help consumers protect themselves from financial harm.
“We are excited to be working with M&C Saatchi as we use communication to help protect consumers,” said Helen Bowers-Easton, Director of Communications at the FCA. “We were impressed with the agency’s ideas to reach more people and to encourage them to take well informed decisions about their financial lives, whether that be avoiding scams or making their money work harder.”
Angus Maclay, Client Partner at M&C Saatchi, added: “Following the huge success of our ‘Arnie’ campaign back in 2019, we’re delighted to have the opportunity to partner with the FCA again. Along with the work we’re doing with the National Cyber Security Centre and UK Finance, this important engagement enables us to help protect consumers and their money at a time when it matters more than ever.”
M&C Saatchi’s appointment is a significant win for the agency, which has been on a roll in recent months, picking up new accounts from Dreams, Diageo, UK Finance, Science in Sport, and National Grid. The agency will be hoping to use its creative expertise to help the FCA achieve its goals of protecting consumers and promoting financial wellbeing.
The FCA is an independent regulator that is responsible for overseeing the financial services industry in the UK. The FCA’s mission is to make sure that financial markets work well for consumers, businesses, and the wider economy. The FCA’s ScamSmart and InvestSmart campaigns are designed to help consumers avoid scams and make informed investment decisions.
M&C Saatchi is a global creative agency network with offices in over 30 countries. The agency is known for its innovative and award-winning work. M&C Saatchi’s clients include some of the world’s most famous brands, such as Samsung, Adidas, and British Airways.
The appointment of M&C Saatchi as the FCA’s lead creative agency is a positive development for both the FCA and consumers. The agency’s creative expertise will help the FCA to reach more people with its important messages about financial protection and wellbeing.
