A Ferrari has officially arrived at LEGOLAND Billund Resort in Denmark — but not in the way visitors might expect. The iconic Italian supercar brand is now part of a new immersive attraction featuring a life-size Ferrari built entirely from LEGO bricks, marking a major collaboration between Ferrari and the park’s operator, Merlin Entertainments.
The installation forms part of the LEGO Ferrari Build & Race experience, an interactive attraction designed to bring together automotive innovation and creative play. Located at the original LEGOLAND park in Billund — the first LEGOLAND ever opened in 1968 — the experience allows guests to design, test and digitally race their own LEGO Ferrari vehicles.
At the center of the attraction is a full-scale replica of the Ferrari Monza SP1, recreated using more than 380,000 LEGO bricks. The model mirrors the proportions and design details of the real limited-edition supercar, transforming one of Ferrari’s most exclusive vehicles into a family-friendly display that merges engineering with imagination.
The unveiling represents the first time a life-size LEGO Ferrari has been showcased at LEGOLAND Billund as part of a permanent themed experience. According to Merlin Entertainments, the attraction is intended to place visitors “in the driver’s seat,” encouraging creativity through hands-on building stations and digital racing simulations that bring LEGO creations to life on virtual tracks.
The collaboration stems from a broader global partnership between Ferrari and Merlin Entertainments aimed at introducing Ferrari-themed attractions across multiple LEGOLAND parks worldwide. Billund and Windsor were among the first locations selected to debut the concept, highlighting the Danish resort’s importance as the flagship destination of the LEGOLAND brand.
LEGOLAND Billund remains Denmark’s largest tourist attraction outside Copenhagen, welcoming millions of visitors annually and continuing to expand its portfolio of themed experiences tied to major global brands.
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