e.l.f. Cosmetics has stirred up the beauty world with the launch of its limited-edition Big Dill Glow Reviver Melting Lip Balm, a dill pickle-flavored addition to its popular lineup. Priced at $9 and available exclusively online via elfcosmetics.com and the e.l.f. app starting February 24, 2026, at 9 AM PT / 12 PM ET, the product sold out rapidly—within hours or even minutes for many eager buyers—sparking widespread social media frenzy and mixed reactions.
The balm features a buttery, soft formula that melts into the lips, delivering high-gloss shine and deep hydration. It is formulated with nourishing ingredients including shea butter, mango butter, cocoa butter, hyaluronic acid, and 10% hydrating elements for long-lasting moisture and soothing effects. The shade offers a bright green tint that fades to a sheer, glossy finish, perfectly matching its “dill-icious” theme. The flavor profile starts with a bold, briny, salty pickle taste before transitioning to a milder, slightly sweet cucumber-melon note, appealing to fans of savory twists in beauty.
This release builds on e.l.f.’s successful edible-inspired flavors in the Glow Reviver collection—its second-highest revenue generator—including dessert options like Vanilla Toffee, Strawberry Shortcake, and Java Chip. The brand has leaned into quirky, food-meets-beauty innovations, following positive reception to 2025 chewable beauty items. e.l.f. described the drop as responding to “e.l.f.ie-craved pickle flavor,” positioning it as a fun, limited-time treat for pickle enthusiasts.
The launch went viral almost immediately, with Instagram posts from @elfcosmetics teasing “This is not a drill, It’s a big e.l.f.ing dill!” and showcasing the product. After sell-out, the brand updated: “Officially in a pickle Big Dill is sold out. This balm was only here for a limited time, but we’re always listening so stay tuned for more juicy drops on the way .” They announced no restocks but teased giveaways, including partnerships for fans to win the balm and related snacks.
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