Clash of Clans is one of the most successful mobile games of all time, with over 100 million active players each month. The game’s developer, Supercell, is known for its innovative and effective marketing campaigns, which have played a major role in the game’s success.
Here are some of the key strategies that Supercell has used to market Clash of Clans:
- Focus on the core gameplay: Clash of Clans is a simple but addictive game with a strong core loop. Supercell has focused its marketing campaigns on highlighting the game’s fun and engaging gameplay.
- Target the right audience: Supercell has carefully targeted its marketing campaigns to reach potential players who are likely to enjoy Clash of Clans. The company uses a variety of data sources, including social media and app store analytics, to identify and target its target audience.
- Use a variety of marketing channels: Supercell uses a variety of marketing channels to reach its target audience, including online advertising, social media marketing, and influencer marketing. The company also attends industry events and partners with other companies to reach new players.
- Create compelling content: Supercell creates compelling content, such as game trailers and video guides, to promote Clash of Clans. The company also works with influencers to create content that will appeal to its target audience.
- Measure results: Supercell carefully measures the results of its marketing campaigns to track what is working and what is not. The company uses this data to improve its marketing campaigns over time.
Here are some specific examples of successful Clash of Clans marketing campaigns:
- The Revenge commercial: In 2015, Supercell released a Super Bowl commercial for Clash of Clans called “Revenge.” The commercial was a huge success, generating over 100 million views on YouTube.
- The 10th anniversary campaign: In 2022, Supercell celebrated the 10th anniversary of Clash of Clans with a marketing campaign that embraced the game’s fake history. The campaign was well-received by fans and helped to generate excitement for the game’s 10th anniversary.
- The influencer marketing program: Supercell works with a variety of influencers to promote Clash of Clans. The company’s influencer marketing program is one of the most successful in the gaming industry.
Clash of Clans is a shining example of how to effectively market a mobile game. Supercell has used a variety of innovative and effective strategies to reach its target audience and promote the game’s fun and engaging gameplay. As a result, Clash of Clans has become one of the most successful mobile games of all time.
Lessons from Clash of Clans Marketing
If you are a game developer or marketer, here are a few lessons you can learn from Clash of Clans marketing:
- Focus on the core gameplay: Make sure your game has a strong core loop that will keep players engaged.
- Target the right audience: Identify your target audience and use marketing channels that reach them.
- Use a variety of marketing channels: Don’t rely on just one marketing channel. Use a variety of channels to reach your target audience.
- Create compelling content: Create content that will appeal to your target audience and promote your game’s core gameplay.
- Measure results: Track the results of your marketing campaigns and use the data to improve your campaigns over time.
By following these lessons, you can create effective marketing campaigns that will help you promote your game and reach your target audience.
