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Apple Unveils New Pride Edition Accessories Ahead of Pride Month

roastbrief by roastbrief
May 12, 2025
in Brands
Reading Time: 2 mins read
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Apple Unveils New Pride Edition Accessories Ahead of Pride Month
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In anticipation of Pride Month, Apple has introduced a new Pride Edition Sport Band for Apple Watch, along with exclusive Pride-themed watch faces and wallpapers for iPhone and iPad. These new accessories are designed to celebrate the diversity, strength, and beauty of LGBTQ+ communities around the globe.

The new Pride Edition Sport Band for Apple Watch features a vibrant and dynamic design, incorporating the colours of the Progress Pride flag. This design not only symbolises the LGBTQ+ community but also honours those who have historically been marginalised, including Black, Brown, and transgender individuals. The band’s colour scheme is a testament to Apple’s ongoing commitment to inclusivity.

In addition to the new watch band, Apple has released custom Pride-themed watch faces that users can personalise and display on their Apple Watch. These faces are designed to complement the Pride Edition band, creating a unified and celebratory look. For iPhone and iPad users, Apple has also introduced a series of exclusive Pride wallpapers, designed with the same vibrant aesthetic.

“Pride is about visibility, solidarity, and celebration,” said Apple in an official statement. “We are proud to support LGBTQ+ communities worldwide, not only during Pride Month but throughout the year.”

Apple has a long history of supporting LGBTQ+ rights, both through its products and corporate policies. The company has previously collaborated with LGBTQ+ organisations and consistently advocates for equality and inclusion. This new collection of Pride accessories is part of Apple’s broader commitment to celebrating diversity.

The new Pride Edition Sport Band and accompanying digital assets will be available starting in late May, just in time for Pride Month. Apple users will be able to download the custom Pride watch faces and wallpapers directly from their devices.

As Pride Month approaches, Apple’s new collection serves as both a celebration of identity and a reminder of the company’s commitment to equality for all.

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